NBA SUNDAYS – SAST REGION (ESPN Africa)
Background
NBA Africa commissioned Bushkoppies to produce promotional video content for NBA Sundays — a weekly broadcast showcasing live NBA games tailored for SAST regions on ESPN. The campaign aimed to localise the global NBA brand, speaking directly to African audiences through culturally relevant storytelling and high-impact visuals.
Objective
The objective was to create dynamic promo assets that built anticipation and drove viewership for NBA Sundays broadcasts. Bushkoppies focused on delivering bold, fast-paced visuals designed for broadcast and digital platforms, blending the energy of the game with regional relevance to strengthen NBA Africa’s connection with its local audience.
