NBA ALL-STAR WEEKEND — SAN FRANCISCO (AFRICAN INFLUENCERS)
Background
NBA Africa commissioned Bushkoppies to produce a promotional video for NBA All-Star Weekend in San Francisco, in collaboration with African influencers. The project focused on amplifying African voices on a global stage, showcasing how African culture, creativity, and fandom intersect with the NBA’s biggest annual celebration.
Objective
The objective was to create a culturally resonant promo film that captured the excitement of NBA All-Star Weekend through the lens of African influencers. Bushkoppies focused on blending live event moments, creator-driven storytelling, and crowd energy to deliver a dynamic digital asset designed for social and digital platforms, reinforcing NBA Africa’s presence within global basketball culture.
