NBA Academy Africa

Objective

To create impactful and culturally relevant marketing assets for the NBA Academy Africa Showcase to raise awareness, attract a global audience, and enhance the academy’s visibility among elite basketball players, fans, and potential recruits across Africa and beyond.

Background

NBA Academy Africa, part of the NBA’s network of academies, is a high-performance training center in Senegal aimed at developing the next generation of African basketball talent. The academy offers young athletes from across the continent the chance to receive world-class basketball training, educational support, and leadership development. Each year, the academy hosts the NBA Academy Africa Showcase, an elite basketball event bringing together top players and coaches, NBA representatives, scouts, and media outlets.